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What does a Branding Stylist do?

Branding Stylists create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. Bringing a Brand to life by introducing the personality in a visual manner. Guiding the consumer to love, trust and invest in the brand.  Branding Design with a purpose.

 

What is a BRAND?

Firstly, A brand is NOT YOUR LOGO. A great quote by JEFF BEZOS is: “Your brand is what people say about you when you’re not in the room.” A Brand is the heart and personality of your business. If your business was a person, the brand will be the face, heart, soul, personality and voice that your consumer will be introduced to. Your ideal customer needs to love, trust and enjoy your brand in order to stay a life-long supporter. 

 

Why add strategy to your design work?

Adding strategy to your design provides an internal foundation for the creative work that works with your business goals. This ensures that your hard-earned money spent on a design does not just provide great looking work but ensures creative and functional designs that meet objectives and provide the functionality to your communications, branding and marketing needs.

 

Is working with a branding stylist worth investing into?

Absolutely YESSS Investing in a great brand design will set you apart from your competitors. It will ensure a brand that grows and evolves with you as your business grows. Establishing your brand personality will emphasise your business by captivating your potential customer making them a life long follower and supporter. 

 

Are you booking new clients?

I only take on 2-3 clients per month. After our initial conversation via email and or phone call, I can fully let you know if I have space available to be present with your design work.

How long does the process take?

Depending on the scope of work- Branding projects typically take 4-12 weeks. Smaller design project takes about 1-2 weeks.

How much are your services?

Please contact me, and I can send you my pricing proposal.

Do you work with smaller ad hoc projects?

Yes. :)

Who are your design services for?

For the individual or business owner ready to invest in a creative relationship. Wanting to develop a brand and project that will move the needle, create impact with their desired customer and develop a culture of know, like and trust in the market.

Who are your design services not for?

The individual or business owner is not ready to invest time or money to develop, learn, and grow and trust with the design process—someone who wants a job done yesterday.

Do you have any resources to DIY my design?

Yes - contact me and I can guide you to the correct resources.

What are all these file types? JPG, TIFF, EPS, AI Vector… etc.?

Bitmap Images

Basically, any image that is a photograph or a scanned copy is a Bitmap image. These images are stored in pixels. Pixels are small blocks of color that form an entire image when mapped together on a picture plane. Can lose its quality.

Vector Images

Vector Images are created on a computer using Vector Graphic creation applications. These applications use dots, lines, curves, shapes and polygons created using mathematical algorithms to form images. Unlike pixel based images, shapes in vectors are completely editable. Vector images has some amazing features! It does not lose its quality.

Popular Raster(Bitmap) Format Extensions:

  • JPEG or JPG (Joint Photographic Expert Group)
  • GIF (Graphics Interchange Format)
  • PNG (Portable Network Graphics)
  • BMP (Bitmap)
  • TIFF (Tagged Image File Format)

Popular Vector Format Extensions

  • EPS (Encapsulated PostScript file)
  • AI (Adobe Illustrator File)
  • CDR (CorelDraw File)
  • DXF (Drawing Interchange Format)
  • SVG (Scalable Vector Graphics)

Unlike Raster Image formats, some Vector Image formats are application native and can be difficult to open in other Vector Applications. EPS among these is a format which can be opened and edited in several applications.

DPI
DPI is only of concern when you're creating work for printed output. It stands for 'dots per inch' and refers to the number of dots per inch on a printed page. Generally, the more dots per inch, the better quality the image. 300DPI is the standard for printing images

 

Printing Terms and specs to know

Standard paper sizes used by printers:

  • A0 = 841 x 1189mm
  • A1=594x841mm
  • A2 = 420 x 594mm
  • A3=297x420mm
  • A4 = 210 x 297mm
  • A5 = 148.5 x 210mm
  • A6 = 105 x 148.5mm
  • A7 = 74x105mm
  • A8 = 52.5x74mm
  • DL = 99x210mm
  • Business card = 90 x 55mm

Document types and their sizes:

  • Posters are A0,A1,A2,or A3
  • Handbooks are A4 or A5
  • Brochures and flyers are A4, A5, A6 or DL
  • Newsletters, forms, letterheads, magazines, catalogues are A4
  • Note pads, books are A5
  • Postcards are A6

Documents with custom sizes:

  • Books
  • Banners
  • Pull-up
  • Mobile displays
  • Bookmarks

DL options

  • A DL is 1/3 the size of an A4

A DL brochure is an A4 folded twice (called a 2-fold DL, and so has 6 panels, i.e. 3 panels front and 3 panels back)

Bleed: What It Is and what does this mean for me as a client?
It technical term used between the designer and the printer when sending your artwork to print. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colours can extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.

CMYK, RGB and PANTONE?​
 

CMYK: The acronym for full-colour printing, also referred to as four colour process printing. CYMK refers to the four colours of ink used: Cyan, Yellow, Magenta and Black

RGB: This abbreviation stands for red, green, blue. It’s a colour mode for all images shown through an electronic display, such as a computer or television.

Pantone: A printing industry colour matching system utilizes the Pantone company’s number system to identify colours.

 

Namibian Newspaper sizes (please contact the newspaper of your choice for placement costing):

Republikein:

The Republikein Newspaper is made up of seven (7) columns:

1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column
35 mm 73 mm 111 mm 149 mm 189 mm 224 mm 262 mm

Max height= 390mm

Namibian:

The Namibian Newspaper is made up of seven (7) columns:

1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column
34.3 mm 72.5 mm 111 mm 149 mm 187.5 mm 225.7 mm 264 mm

Max height= 390mm