What does a Graphic Designer do?

Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers.

Graphic design is art with a purpose.

Desktop Publishing (DTP) is this Graphic Design?

A DTP artist or artworker is a desktop publishing worker, responsible for translating the work of art directors and graphic designers into digital files ready to go to print or be placed online. A DTP operator is usually skilled in multiple computer design applications, such as Adobe CS

Bleed: What It Is and what does this mean for me as a client?

It technical term used between the designer and the printer when sending your artwork to print. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors can extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.


CMYK: The acronym for full colour printing, also referred to as four colour process printing. CYMK refers to the four colours of ink used: Cyan, Yellow, Magenta and Black

RGB: This abbreviation stands for red, green, blue. It’s a color mode for all images shown through an electronic display, such as a computer or television.

Pantone: A printing industry color matching system which utilizes the Pantone company’s number system for identifying colors.

DPI what does this stand for?

DPI is only of concern when you're creating work for printed output. It stands for 'dots per inch' and refers to the number of dots per inch on a printed page. Generally, the more dots per inch, the better quality the image. 300DPI is the standard for printing images

Digital Printing

A form of printing that does not require the use of printing plates. This is an ideal solution for short print runs.

Proof, proof of….?

A sample of work that is sent to the client to be checked for errors. This can be sent in either paper form, or emailed as a PDF.


The name given to a family of fonts. e.g. The typeface Times contains the fonts Times bold and times italic.


The visual look of text in a layout.


A mistake within the copy of a layout.

What is Font?

Letters, numbers and symbols that are a defined by size and style. e.g. Times is a typeface, whilst Times Bold 12pt is a font.

What is Resolution? (nothing to do with New Years ;)

Number of dots per inch, or dpi, in an image. Images for the web are usually be around 72 dpi, or a low resolution, while images for print should be around 300 dpi, or a higher resolution.

What are all these file types? JPG, TIFF, EPS, AI Vector… etc.?

Bitmap Images

Basically, any image that is a photograph or a scanned copy is a Bitmap image. These images are stored in pixels. Pixels are small blocks of color that form an entire image when mapped together on a picture plane. Can lose its quality.

Vector Images

Vector Images are created on a computer using Vector Graphic creation applications. These applications use dots, lines, curves, shapes and polygons created using mathematical algorithms to form images. Unlike pixel based images, shapes in vectors are completely editable. Vector images has some amazing features! It does not lose its quality.

Popular Raster(Bitmap) Format Extensions:

  • JPEG or JPG (Joint Photographic Expert Group)
  • GIF (Graphics Interchange Format)
  • PNG (Portable Network Graphics)
  • BMP (Bitmap)
  • TIFF (Tagged Image File Format)

Popular Vector Format Extensions

  • EPS (Encapsulated PostScript file)
  • AI (Adobe Illustrator File)
  • CDR (CorelDraw File)
  • DXF (Drawing Interchange Format)
  • SVG (Scalable Vector Graphics)

Unlike Raster Image formats, some Vector Image formats are application native and can be difficult to open in other Vector Applications. EPS among these is a format which can be opened and edited in several applications.

Print Sizes

Standard paper sizes used by printers:

  • A0 = 841 x 1189mm
  • A1=594x841mm
  • A2 = 420 x 594mm
  • A3=297x420mm
  • A4 = 210 x 297mm
  • A5 = 148.5 x 210mm
  • A6 = 105 x 148.5mm
  • A7 = 74x105mm
  • A8 = 52.5x74mm
  • DL = 99x210mm
  • Business card = 90 x 55mm

Document types and their sizes:

  • Posters are A0,A1,A2,or A3
  • Handbooks are A4 or A5
  • Brochures and flyers are A4, A5, A6 or DL
  • Newsletters, forms, letterheads, magazines, catalogues are A4
  • Note pads, books are A5
  • Postcards are A6

Documents with custom sizes:

  • Books
  • Banners
  • Pull-up
  • Mobile displays
  • Bookmarks

DL options

  • A DL is 1/3 the size of an A4
  • A DL brochure is an A4 folded twice (called a 2-fold DL, and so has 6 panels, ie 3 panels front and 3 panels back)
Namibian Newspaper sizes (please contact the newspaper of your choice for placement costing):


The Republikein Newspaper is made up of seven (7) columns:

1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column
35 mm 73 mm 111 mm 149 mm 189 mm 224 mm 262 mm

Max height= 390mm


The Namibian Newspaper is made up of seven (7) columns:

1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column
34.3 mm 72.5 mm 111 mm 149 mm 187.5 mm 225.7 mm 264 mm

Max height= 390mm